You would probably agree that KFC, Mc Donalds and Burger King’s core business is fast foods, correct?
You would agree that Mercedes, BMW and Audi’s core consumer business is luxury cars, wouldn’t you?
IBM, Apple and Dell’s core business is technology, is it not?
Taking it a step further you do agree that Discovery Health, Medscheme and Bonitas core business is medical aid, right?
If you said yes to all these you are not wrong. You are just not right.
Actually all the listed companies core business, is SALES. They sell from dawn till dusk and from dusk till dawn, the world around. Sales, determine their failure or success, no matter how great their products or services.
The next time someone asks you what you do, just think about these companies and ask yourself, “what do I sell”, whether you are in “sales” or not by your definition.
To help your SALES team out perform their targets and to win greater market share, feel free to contact me.
My name is Vinesh Maharaj and I’m your coach and partner in success…
Mobile: 084 990 1539
Fax: 086 402 0477
Email: vineshmaharaj@no-excuses.co.za
Vinesh Maharaj: Your coach and partner in success 